DefaultVeg is an initiative in partnership with the non-profits United Kingdom (UK) Food Plan, Better Food Foundation and Creature Kind to make plant-based food the default and give people the choice to opt in for meals with animal products. The goal is to engage schools, workplaces and other institutions in helping create a more sustainable, healthier food system. DefaultVeg also partners with local BIPOC organizations on the ground aiding in the implementation of plant-based lifestyles within their own communities.

To launch this transformational campaign, the partners wanted something more design-forward and inclusive. Templates where rotating assets can be strategically placed in order to give a sense of momentum and provide DefaultVeg’s various partners easy-to-use toolkits within their own trusted community channels.

Branding & Identity System, Social Media Guidelines, Digital Collateral, Website