For an eight-month stint, Ace and WeTransfer invited international artists Brian Roettinger, Yung Jake, Mariana Fernandes, Wonwoo Lee, Stefan Marx, Robert Montgomery, Ana Brotas and Cali Thornhill DeWitt to take over the billboard at Ace Hotel DTLA. They were given free reign to broadcast their visions and experiences with the city.

Along with the billboard, each artist created a digital companion piece that was available for download through WeTransfer x Dear DTLA website. The exhibition also reached a potential additional audience of over 25 million​ unique users as the pieces were showcased on WeTransfer’s own site — creating a global showcase of creative talent.

Summit International Creative Award: Engagement / Experimental 2016

Concept & Branding, Web Design, Marketing Assets, Artist Curation & Collaboration